![]() This is one area where SEO plays a critical role. Owned media encompasses any online media that you control, such as your brand’s website, blogs, or pages on third-party websites. The channels can be broken down into the following categories according to the PESO model. Creating a positive impression of your brand requires actively managing all of them. ![]() That being said, there are numerous digital channels involved in online reputation management. 98% of searchers won’t look past the first page of Google results for any query.
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